In 1932, Texaco introduced "Fire Chief" gasoline with one of the most successful campaigns in the company's illustrious history. Part of this success was due to the brand's association with the beloved comedian Ed Wynn, Vintage advertising featuring the smiling Wynn wearing a fire chief helmet and advertising motorists to look for the Fire Chief brand is sought by collectors. The "fire fighting" theme would continue in the 1950s with a campaign featuring the "Firehouse Pups," dalmation puppies tumbling about the Texaco fire chief helmet. And handsome fire engine models were a popular premium offered with the purchase of gasoline, oil or anti-freeze.

Yet, the role of the service station went far beyond offering handsome premuims and clever advertising. Stations now were equipped to handle most mechanical jobs on an automobile, as well as the products needed to keep a car operating worry-free. More and more stations were investing in towing apparatus to bring a disabled vehicle to the garage. And, if you needed a truck to guarantee that help was on the way, there was no better choice than a 1955 Chevy Pickup. Perhaps one of the most successful light trucks of all time, the Chevy Pickup was durable and rugged, and it came with enough power to haul even the largest automobile back to the garage.

Now, the 1955 Chevy Pickup is ready to tow its customers back to the shop. Advertising Havoline oils on its fender and Fire Chief Gasoline on its door panel, this handsome diecast replica is precision-engineered and crafted with careful attention to the most minute detail. Your Texaco 1955 Chevy Pickup Truck is part of the Matchbox Collectibles Texaco Collection: Vintage Delivery Trucks Edition. It is produced by - and available only from - Matchbox Collectibles.

(2000)

Scale: 1:43